DB4 - Refining Logo

Design Brief 4 - Refining Logo

OUGD603

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Angus is a Art Directo

After John selected the logo he wanted to move on with then went onto developing and refining the logo even further. I experimented with different scales of the type within the logo. However during this stage I found that the original logo was still the most successful as the portions of the logo was correct.

The last stage of refining the logo was to explore resizing different letterforms within the logo design. As the screenshot above shown I increased the scale of the s letter within the logo. I really liked the look of this however when I reduce the logo the size of the logo. It made the logo look weird and it made the reader focus on the letter s which is not what I wanted for the logo design.