DB6 - Logo Design

Design Brief 6 - Logo Design

OUGD603

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I started out this logo design stage by quickly sketching out some ideas on the Ipad, after coming up with the name I then shorten it to 'YTBT' the initials of the brand. I tried various different brushes within procreate. These were very quick sketches and I found they didn't contribute to anything so I moved onto developing the logo within illustrator.

After identifying that the logo design wasn't working in procreate on the Ipad I then began within illustrator by writing the full name of the brand as well as the initials for the brand within various different typefaces. I found that the bold fonts were more successful as letterforms were more legible and I like the style it gave to the letterforms. The most successful typeface I tried within this section was called 'Druk' and this will be the typeface I move forward with.

During initial sketches on the Ipad I included a star symbol within the type ad I really like the look and feel this gave to the logo. As it was something different and gave the brand more personality. Also within my research, I found streetwear brands also incorporate some symbols within their branding. Within the photo, I experimented with various different symbols between the letterforms within the logo. I put the symbol between the B and T as I felt this was a nature pause place for when you say the brand's name. The more successful symbol was the star and that will be the symbol I use within my branding.

I wanted to make the logo more interesting, so I took it into photoshop and applied ink bleed effect to the type. This was achieved by adding a blur effect to the type and threshold the design. To make it look more distressed I added a displacement map to the design which gave the design more texture. This is because it removes bits from the design and added sections outside it to make it looked it is poorly printed. During this stage, I also increased the tracking of the type as the letterform merged with each other too much and made it not legible when the tracking was tight. I really liked this effect but within this experiment, I used a displacement map whose texture was too big and made the design look too distressed.

I experiment with various other displacement maps ontop of the design and I found that a map that didn't have much texture worked better. This will be the design I take forward.

After producing the final type design for the logo, I then used a tape texture to overlap on top of the type to place the season and year the drop was released. I added an adjustment layer ontop of tape layer to change the colour of the tape to a bright green. This is because I found that green or yellow is seen as a genderless colour. I really like the addition of the tape to the design as it makes it more interest and fits the streetwear style more.

After producing the logo with the initial I took the same process and designed a logo with the full name of the brand.