DB6 - Research Review

Design Brief 6 - Research Review

OUGD603

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After researching the clothing topic in depth I found that I really like the streetwear style and that is something I would like to design. However more importantly within my survey and research, I found that females and people who identify themselves differently believe that streetwear is inclusive and isn't accessible to them. So within the design section of this brief, I will combat this issue and produce a streetwear brand that is accessible to everyone and offer a full range of sizes so no one feels left out. I will also consider the cut of the clothing as I found in my research this can make an item be gendered. I will choose to go with a boxy oversize fit for all my clothing items as is truly genderless as there is no shape and will fit every body type and be accessible to everyone. Also within my survey, I found that people aged 18-24 are more likely to dress in the streetwear style so this will be the target audience for this brief.