DB6 - Research (Streetwear Brands)

Design Brief 6 - Research (Streetwear Brands)

OUGD603

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Supreme

Supreme is the most iconic brand within the streetwear culture, this is because it was one of the first brands to produce streetwear. As well it is well known for its limited product amount and therefore making its items exclusive.

Collusion

Collusion is a new brand which is on the boarder on being called a streetwear brand, however, what makes it important is their inclusion of everyone within their brand. They produce unisex clothes for everyone as well as plus-size clothing to include everyone within their brand. They are exclusively sold on ASOS.  Collusion is a Gen Z brand for the coming of age, focusing on inclusivity, collaboration and experimental fashion. The ethos of the brand is to create clothing for all bodies that everyone “can see themselves wearing.” The use of collaborators within the brand allows for different point of views to contribute, well catering to ASOS’ young and diverse audience.