DB3 - Collaboration External (Adam Butler)

Design Brief 3 - Collaboration External (Adam Butler) 

OUGD603

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For my external collaboration I asked my friend from the college I used to attend if he would like to work on a brief together. He said yes and we scheduled a meeting. During this meeting, we talked about what we found interesting and what we would like to design as the brief could be anything we wanted. 

We found that we both had an interest in branding and we looked at designing a new brand however Adam suggested we should redesign an already existing brand. We spoke back to various different brands we thought could use a rebrand. I suggested Heinz and we looked into it and thought it would be a great brand to redesign, and it allowed me to also redesign packaging and produce a campaign introducing the new redesign.