Design Brief 1 - Collaboration Brief (with Kira)
Notes
my interests-type-editorial-puplications-merch/t-shirts-screenprinting-animation-poster design-album design-book-binding-branding
I told Kira my interests and she cross-referenced with her interests and we found we both had a common interest in branding, type, album design, and merch/T-shirt design.
IdeasAfter we identified we wanted we were both interested in we began to look as soon ideas we could do for the design section. These were our ideas
-space junk - design for an issue, like something more brief
-rebranding -restaurant -drinks brand -alcohol -chocolate bar -coffee
-design for an issue
-design a 'guide of how to design' - editorial piece
When looking through the ideas we both found rebranding a restaurant or developing a new identity for an opening restaurant interested us the most and the idea we wanted to go with. When talking we also found that both of our first design projects ever were a branding project so this could show the development of us as designers. Comparing our first project to one of our last projects at university.
Simple BriefArea of focus: Branding of a restaurant/street food truck (trinity kitchen)
What are we trying to communicate: use branding to increase sales and stand out from the other food places
Audience: students - student discount voucher?
The problem we are trying to solve: they stand out but don't stand out form one another - too similar - we could design wayfinding to locate truck easier
Primary Research: go to trinity kitchen, take menus etc.
Brief Paragraph
Our brief is going to be to brand a food truck restaurant that is going to be located in Leeds trinity kitchen. As this is usually fairly populated with students, we feel that this would be an appropriate target audience. We found the problem of not being able to clearly identify each restaurant, so we want to use branding to fix this issue by creating a dedicated style and aesthetic to allow it to be identified from the others. The outcomes would be (but not limited to) a logo, menu, basic food truck design.
Area of focus: Branding of a restaurant/street food truck (trinity kitchen)
What are we trying to communicate: use branding to increase sales and stand out from the other food places
Audience: students - student discount voucher?
The problem we are trying to solve: they stand out but don't stand out form one another - too similar - we could design wayfinding to locate truck easier
Primary Research: go to trinity kitchen, take menus etc.
Brief Paragraph
Our brief is going to be to brand a food truck restaurant that is going to be located in Leeds trinity kitchen. As this is usually fairly populated with students, we feel that this would be an appropriate target audience. We found the problem of not being able to clearly identify each restaurant, so we want to use branding to fix this issue by creating a dedicated style and aesthetic to allow it to be identified from the others. The outcomes would be (but not limited to) a logo, menu, basic food truck design.
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