Study Task 1 - Statement of Intent (Draft)
OUGD603
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DraftsMy design practice hasn’t really changed since starting uni, I have learnt new techniques which can be implement but my basic framework has stayed the same. I always start with pencil and paper and sketch my ideas and then move to the computer to makes these digital. From that I then develop and refine the design until I’m happy with the final outcome.
During my time at LAU, I have explored a vast amount of techniques and process and found what works for me and what I find interesting my personal practice revolves around the digital producing of design. However, this does not mean I wouldn’t explore physical outcomes or techniques if the brief called for it, as one of my favourite projects was book binding. I’m interested in so many areas of design and enjoy the individual challenges they all present. However, during my time, I have found certain areas of design to be more interest to me like branding, type design, editorial design – book blinding, advertisement and animation. I have found myself moving more towards the branding side because it gives me the flexibility to incorporate everything into one project if it’s appropriate. This could be to develop a brand identity for a company and to achieve this create and design a bespoke typeface for their branding or create a series of posters to promote new venture. I have always liked the freedom a branding project can gave you as well because they often are looking for something new and interesting to make them stand out from everyone else. However also ensuring you are projecting their brand values to the audience.
FinalDuring my time at LAU, I have explored a vast amount of techniques and process and found what works for me and what I find interesting my personal practice revolves around the digital producing of design. However, this does not mean I wouldn’t explore physical outcomes or techniques if the brief called for it. I’m interested in so many areas of design and enjoy the individual challenges they all present. However, during my time, I have found certain areas of design to be more interest to me like branding, type design, editorial design – book blinding, advertisement and animation. I have found myself moving more towards the branding side because it gives me the flexibility to incorporate everything into one project if it’s appropriate. I have always liked the freedom a branding project can gave you as well I like the challenge of creating something new and interesting to make them stand out from everyone else. However also ensuring you are projecting their brand values to the audience. I intent to develop my branding ability further this year, I already feel comfortable with my skills however there is still more you can learn and refine and want this year to be the time to do so before heading out into the design industry.
Drafts
My design practice hasn’t really changed since starting uni, I have learnt new techniques which can be implement but my basic framework has stayed the same. I always start with pencil and paper and sketch my ideas and then move to the computer to makes these digital. From that I then develop and refine the design until I’m happy with the final outcome.
During my time at LAU, I have explored a vast amount of techniques and process and found what works for me and what I find interesting my personal practice revolves around the digital producing of design. However, this does not mean I wouldn’t explore physical outcomes or techniques if the brief called for it, as one of my favourite projects was book binding. I’m interested in so many areas of design and enjoy the individual challenges they all present. However, during my time, I have found certain areas of design to be more interest to me like branding, type design, editorial design – book blinding, advertisement and animation. I have found myself moving more towards the branding side because it gives me the flexibility to incorporate everything into one project if it’s appropriate. This could be to develop a brand identity for a company and to achieve this create and design a bespoke typeface for their branding or create a series of posters to promote new venture. I have always liked the freedom a branding project can gave you as well because they often are looking for something new and interesting to make them stand out from everyone else. However also ensuring you are projecting their brand values to the audience.
Final
During my time at LAU, I have explored a vast amount of techniques and process and found what works for me and what I find interesting my personal practice revolves around the digital producing of design. However, this does not mean I wouldn’t explore physical outcomes or techniques if the brief called for it. I’m interested in so many areas of design and enjoy the individual challenges they all present. However, during my time, I have found certain areas of design to be more interest to me like branding, type design, editorial design – book blinding, advertisement and animation. I have found myself moving more towards the branding side because it gives me the flexibility to incorporate everything into one project if it’s appropriate. I have always liked the freedom a branding project can gave you as well I like the challenge of creating something new and interesting to make them stand out from everyone else. However also ensuring you are projecting their brand values to the audience. I intent to develop my branding ability further this year, I already feel comfortable with my skills however there is still more you can learn and refine and want this year to be the time to do so before heading out into the design industry.
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