Design Brief 1 - Vehicle Design
I took the already existing design element we used in the menu and social media posts and applied them to the vehicle design. The slogan design worked perfectly on the back of the van as the square template fit perfectly as well as the design included the logo. So if a customer saw the back of the van they would be able to identify who the van belonged too. I tried various different designs which experimented with different illustrations at different scales.
However, me and Kira both agreed that the van design worked better with the repeating pattern Kira design as it made the van easily identifiable that it sells sushi. As well as ensuring it stood out from the rest of the food trucks. I also changed the back of the food truck to blue to make it more interesting as well as making the logo sticker stand out more as on the white van we identified that it began to fade into the background.
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