DB4 - Logo Development

Design Brief 4 - Logo Development

OUGD603

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After John decided on which logo he liked, I then took it into the development stage. I began by deconstructing the logo and separating the type and illustration so I can use them to in other logos. I then tried adding the letters as the bristles of the paint brush, this is interesting however at a small scale this made the logo hard to read as the kerning was very tight. I did try to edit this but it made the portions of the logo off. I then experimented with the brush illustration being outline and then adding type in various different layouts. Many of these didn't work however there was 2 logo which were very successful. For the last development I tried I edited the brush illustration so the type fit within the metal part of the brush which holds the bristles. I also experimented with shortening the bristles themselves to give the logo more balance.

Once I happy with the developments, I then took and step back and went through each logo and identified why it did or didn't work. After doing this I found that there was 4 logo which I liked so I will take these to John so he can decided which logo he wants to move forward with.