DB6 - Hoodie Design

Design Brief 6 - Hoodie Design

OUGD603

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After producing the t-shirt design I then moved onto designing the hoodie which is part of the requirements for the brief. After experimenting with different layouts, scale and location on the t-shirt design I knew I didn't have to do this again as I knew the small scale logo in the middle of the clothing item worked the best. However, I did explore titling the logo and putting it at a large scale just to see what it looks like. But again the small scale logo worked better.

Once I was happy with the placement and scale of the logo on the hoodie design, I added a small spider illustration to the sleeve of the hoodie as this would lead onto the back of the design of the hoodie. This was placed to connect both the front and back design together. I created the spider illustration by taking an image of a spider and then using the pen tool within illustrator to trace the spider very roughly. This, therefore, produced a solid stylised spider illustration.

I felt like the hoodie needed something else on the front as it was too similar to t-shirt design. So I added some type surrounding the logo which I found to be very common when researching into streetwear. Many brand add extra information to develop a specific style for their clothing items. I added the year as well as the brand name and the location where the hoodie was designed.

For the back design of the hoodie, I found during my research many of the streetwear brand use repeated type within their designs and it often only outlined. So I tried it for the back of the hoodie and I really liked it, originally I only repeated the type three times but doing it four fit the overall ratio of the hoodie. As it made the type design longer. Again I also included the spider illustration over the type to tie the front and back of the hoodie together.

After producing the back of the hoodie, I felt like it need something extra. So I decided to add a illustration of a web to tie the spider into the design more as well as giving the design more depth. I chose to do it in a black colour to match the black type on the front of the hoodie as well as ensure the illustration was subtle. As I didn't want the spider web illustration to draw the eye over the type design on the back of the hoodie.