DB6 - Look book Design

Design Brief 6 - Look book Design

OUGD603

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Within the images, you can see my first attempt at producing a look book for the clothing brand I created. This was a very basic design as I included my design on mockups and placed it into InDesign. However I did find the use of the green tape successful as it brought together all the designs and made them look cohesive with one another. I look back at the design and knew I wasn't happy with what I produced. 

So I then began to put more effort into the design of the lookbook and began to think about the layout and style of the lookbook. I started out by changing the background colour to a dark black as this fit the brand better than white better. I also implement design elements from the clothing items themselves and used them within the lookbook to keep them cohesive with one another. An example of this was I used a similar type design on the hoodie as the information on the pages within the lookbook. I also ensured to include all the mockups without a person to show that the designs are genderless and for everyone not just the people in the mockups. The only design style I brought over from the original design was the tape as this tied everything together and made it look cohesive. The final improvement I made to the lookbook was to produce a size guide for the t-shirt which includes all the sizes therefore including everyone and making my brand accessible to everyone.