Design Brief 3 - Logo Meeting
OUGD603
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Above are the designs I produced for the logo refresh.
We both presented our work to each other and spoke about what we liked and didn't and the different approaches we took to designing the logo. The main thing we realised is that we both used 'omnes' for our branding as we did discuss we wanted it be bold and playful however we didn't talk about what typeface we using. With my approach, I looked at a full brand refresh whereas Adam took a more updated approach to their already existing branding. After going back and forth we both agreed that Adam's approach was working better and we liked the direction it was heading. So we agreed that Adam would continue working on the logo and branding side of the project, therefore, producing a full brand refresh as well as a style guide and I would focus more on the packaging and campaign side of the project.
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